Selling points

The “Why people stay on it” list on a product page — a heading over three or four one-line claims, each with a green tick.

The list is a rich text field, so you can either type a list straight in, or — much more usefully — connect it to the product’s Selling points metafield so every product shows its own claims.

Connecting it to the product metafield

In the theme editor, click the database icon next to the Selling points field and choose the product’s Selling points metafield (custom.selling_points).

Once connected, edit the actual copy on each product:

Products → (the product) → Metafields → Selling points

Use the bulleted-list button and write one claim per bullet — each bullet becomes one ticked line.

Type into the field and every product shows the same list

The field accepts typed text, which is occasionally what you want on a one-off page. On a shared product template it means all products display identical selling points. If you’re editing a product template, connect the metafield rather than typing.

Empty hides the whole block

If the field is empty — unconnected, or connected to a product with no selling points — nothing renders, and the “Why people stay on it” heading disappears with it rather than sitting above an empty space. Products without selling points are expected, so you don’t need to remove the block from the template.

Settings

Setting	What it does
Heading	The text above the list. Default “Why people stay on it”. Leave it empty to show the list with no heading.
Heading level	Which heading tag to use — H2, H3 (default), H4, or Paragraph. Doesn’t change how it looks, only the page’s document outline.
Selling points	The list itself. Connect it to the product metafield, or type a list directly.

Tips

• One line per bullet. The design is built for short claims — a bullet that wraps to three lines will look wrong next to its tick.
• Write the bullets as a plain list. Bold, links and nested lists all technically work, but nothing in the design accounts for them.
• Heading level should sit below the product title. The product title is the page’s H1, so H3 is usually right here.