Accordion Item

A single collapsible row. The title is always visible; clicking it reveals the content beneath, with a + that becomes a −.

Lives only inside an Accordion block — it can’t be added to a section on its own.

Settings

Setting	What it does
Title	The visible row label — the question, or the name of the panel.
Content	A rich-text field. See the caution below — this field is not rendered.
Block ID	Optional anchor ID, for linking directly to this row.

Put the answer in a nested Rich text block, not the Content field

The Content field still appears in the customizer but nothing typed into it shows on the page. The row’s body comes entirely from the blocks you nest inside.

To write an answer: add a Rich text block inside the Accordion Item and put the copy there. If you’ve filled in Content and the row opens to nothing, this is why.

Blocks it holds

Add any of these inside an Accordion Item to build the panel body:

• Rich text — the usual choice for an answer
• Title — a sub-heading within a longer panel
• List — bulleted or numbered points
• Buttons — a call to action inside the panel

Rows start closed

Every row is collapsed when the page loads; there’s no setting to open one by default. That’s deliberate — an accordion with a row already open reads as broken, and it pushes the rows below out of view.

Tips

• Phrase titles as questions where the panel is an answer. “How long until I notice a difference?” matches how people search, and question-shaped headings get quoted by AI search engines.
• Keep titles to one line. Long titles wrap awkwardly around the + indicator on mobile.
• One idea per row. If a panel needs three sub-headings, it’s probably three rows.